AME AdvisoryANALYSEMAPEXECUTE

FAQs

Questions, answered

Straight answers to what founders, CEOs and Boards usually ask us. If your question isn't here, it's one call away.

Who do you work with?

Founders, CEOs and Boards of UK start-ups and SMEs, typically people leading businesses of anywhere from a handful of people to a few hundred, who carry the weight of every big decision themselves.

If that sounds like you, a conversation is the quickest way to find out whether we'd be a good fit.

What does working with AME Advisory actually involve?

Hands-on, practical support across strategy, finance, operations and brand, guided by our approach: Analyse, Map, Execute.

We take a clear, honest view of your current business challenges, map the plan forward with you, then support you in executing it, adapting as you need.

Every business is different, so the shape of the support is agreed together. The first conversation is where that starts.

What happens in the first call?

A relaxed, confidential discussion. No pitch, no obligation. You tell us where the business is today, the current challenges you are facing and where you'd like some support. We ask questions and listen. We will tell you honestly if we are well placed to help.

You'll leave the call with a clearer view of your options with us. Nothing to lose?

How much does it cost?

That depends entirely on what you need and how involved you'd like us to be, so we don't quote before we understand your situation.

The first conversation costs nothing but your time, and any proposal that follows will be clear and specific to you. The call is the sensible first step but if you have a fixed budget we would appreciate a view on that, so we can respond honestly.

Will I be tied into anything long-term?

No. Everything begins with a no-obligation discussion, and nothing is agreed until you're comfortable with it.

If you'd like to talk it through before deciding anything, that's exactly what the first call is for.

I'm not sure I need an adviser. How do I know?

There are many reasons why Clients come to us. It may be stalled growth, adoption of new Regulatory or reporting requirements, lack of clarity on strategic direction or funding requirements, a drive to automate or adopt AI. Sometimes it is just a sounding board and objective opinions. If you feel conflicted, overwhelmed, undecided on priorities then we would love to help.

Can you help with raising investment or preparing for an exit?

Yes. We support founders through funding assistance, investment readiness and exits, alongside building financial performance and clarity in the business itself.

We are not FCA regulated, so we can't give you specific investment advice or arrange a transaction. What we do is help you get the business ready, make the numbers clear and help you weigh the options. Where a regulated recommendation is needed, we'll tell you and you can take that to a regulated adviser.

Every raise and every exit is different, so the best starting point is a conversation about where your business is on that journey.

Is this only for businesses with a problem?

Not at all. Plenty of the founders we work with come to us when things are going well and they want to grow with clarity and confidence but are not ready for full time senior hires. We can offer fixed hours/days per week, or month; or complete a specific piece of work for you.

Whether you're steadying the ship or scaling it, a no-obligation chat is the way to find out how we could help.

No obligation

Let's start with a conversation

A relaxed, confidential chat about where your business is today and where you'd like it to go.

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